What is all the fuss about Cambridge Analytica? Part 1

To avoid making this article epic length, it will be broken down in stages. This is Part 1, Background

Cambridge Analytica was founded (around 2013-2015) by conservative businessmen Steve Bannon and Oligargh Robert Mercer in order to infulence the 2016 presidential election. Around 15 million dollars was originally invested into the company by Mercer as a subsidiary to the SCL group.

CA did not spring out of nowhere. It has a history and before delving into CA, you need to know more about the SCL Group and the Behavioural Dynamics Institute (BDI)

In 1990, Nigel Oakes, who had a background in TV production and advertising, founded the BDI as a research facility for strategic communication: the study of mass behaviour and how to change it. Oakes thought that to shift mass opinion, academic insights as gained through psychologists and anthropologists at BDI should be applied, and would be more successful than traditional advertising methods. Oakes established Strategic Communication Laboratories in 1993 to monetise the BDI research while BDI became a non-profit affiliate of SCL.

SCL was successful commercially and then expanded into military and political arenas. It became known for alleged involvement “in military disinformation campaigns to social media branding and voter targeting”. In 2005, “with a glitzy exhibit” at Defence and Security Equipment International (DSEI), “the United Kingdom’s largest showcase for military technology”, SCL demonstrated its capacity in “influence operations”, in particular, “to help orchestrate a sophisticated campaign of mass deception” on the public. According to its website, SCL has participated in over 25 international political and electoral campaigns since 1994.

SCL’s involvement in the political world has been primarily in the developing world where it has been used by the military and politicians to study and manipulate public opinion and political will. It uses what have been called “PsyOps” to provide influence the thinking of the target audience. SCL claimed to be able to help foment coups. According to its website, SCL has influenced elections in Italy, Latvia, Ukraine, Albania, Romania, South Africa, Nigeria, Kenya, Mauritius, India, Indonesia, The Philippines, Thailand, Taiwan, Colombia, Antigua, St. Vincent & the Grenadines, St. Kitts & Nevis, and Trinidad & Tobago. While the company initially got involved in elections in the United Kingdom, it ceased to do so after 1997 because staff members did not exhibit the same “aloof sensibility” as with projects abroad.

SCL claims that its methodology (more on this in a later part) has been approved or endorsed by agencies of the Government of the United Kingdom and the Federal government of the United States, among others.

CEO of CA is Alexander Nix. Follow this link to hear him describe the CA Big Data approach elections or this one to hear how big data helped Senator Ted Cruz in 2016. Where is Nix today?

For Part 2 click here


  1. GasLamp – Please get in touch via my email or check out what we are writing about on the Discussion Forum: “Elections Aftermath: Was our 2019 Vote & the EU Referendum Rigged?” on Craig Murray’s Blog. I have posted info and Links to this Blog on the Craig Murray site that should attract some traffic over here.

    We need to collaborate if we want to accomplish anything meaningful. One of my posts has information and Links to a total of Nine relevant Petitions. This is my Petition:

    Liked by 1 person

    1. Hello DailyGL & Kim I would love to collaborate witth you.

      Since results were announced I have been looking at the anomolies and possible voter repression as well. I collated data for a few constituencies for last five GEs including postal votes and as I suspected nothing glaringly obvious.

      IMHO what is needed now is an audit of those folks who said they were voting (particularly by post) and then did not vote.

      The CLPs have this info and could do the survey and I thought they would do it as standard or be happy to help.

      How wrong was I? My CLP Blyth Valley seem to be content that we now have a conservative MP and basically told me to jog on! National Labour party just ignoring me as well.

      Have discovered interesting links as well and happy to share. my emasil address is reid_elly@yahoo.co.uk


  2. GasLamp % Kim Sanders-Fisher – Please get in touch via my email

    I am trying to find out how GE2019 was rigged.

    I suspect folks were left off register and postal votes were delayed. I have done a few FOI and pulled together some data for a few constituencies going back to 2005 – 1st time PV was open to all.. Did this to see if there was anything glaringly obvious but of course there is not – just 1 or 2 % points but enough to make a difference in possibly 60 seats!

    So I asked my CLP to do an audit of those folks that said they would PV but did not – Shockingly my CLP are not interested – even though we now have a CON mp after only ever having Labour in Blyth Valley.

    Would you like to help perhaps persuade your CLP to carry out an audit?

    Thank you Also just discovered not only is IDOX used at Cabinet office and Local authorities but they all use the same print company to print postal votes etc!


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